Identify customer needs

Identify customer needs and have more customer oriented ideas

The huge potential of new consumer insight often remains untapped due to the complexity of assessing it.

The situation today

Your company excels in incremental innovation. Brand and product managers use standardized tools such as market research, quantitative surveys, and focus groups to generate ideas. These tools are used to stimulate insights and set marketing targets that act as inputs for your product innovation strategy. The problem is that all your competitors use exactly the same tool kit to scrutinize consumers, resulting in a lack of differentiation between your products and those of your competitors. Originality has to be nurtured in order to set the stage for white space opportunities. This can be done by using internal and online data such as customer complaints, blogs and sales report to identify the shifts in direction and product strategy required to provide the cutting edge ideas you are seeking. The huge potential of new consumer insight often remains untapped due to the complexity of assessing it.

So, what can it do for me? The first task is knowing where to start!

With I-Nova you can:

• Find new ways to generate consumer insights and rapidly extract them from existing customer data (CRM, complaints, sales reports, blogs).
• Capture new insights directly from consumers and exploit them to identify the white spaces between categories.
• Evaluate customer interest for new ideas and monitor a network of local patent correspondents.
• Prioritize development according to new customer needs and assess consumer pain points to launch new product ideas and improvements.
• Reduce management overload and rapidly find relevant insights in CRM data without drowning in an ocean of information..

All these objectives can be achieved with the I-Nova Customer Insight Solution

In addition, I-Nova provides:

• A link to the customer database (CRM, customer complaints, online conversations, etc.).
• Unique data and text mining technology for rapidly extracting customer insights from large datasets.
• A collaborative environment for brand managers and researchers in which they can
  1. discuss customer insights,
  2. generate, develop and review ideas
• An online platform for organizing customer dialogue and generating more insights.