Insight Discovery to capture and share inputs for fuelling Ideation

Thanks to Insight Discovery, Innovation Practitioners share information on innovation topics. This information called “insights” can come from different sources: customer feedback analysis, market and technical studies, scientific articles and so forth. Insights are used as “inspiration materials” / “creativity resources”.

To support efficient Insight Discovery, I-Nova software offers:

• Customer feedback analysis (timeline, product life cycle, geographical trends),
• Configurable multiple insight categories (market trends, customer needs, new technologies),
• Links to the internal insight database (Patents, scientific articles),
• Insight sharing and discussion among Innovation Practitioners.

The I-Nova Suite allows you to generate insights:

• Manually: templates help users to formalize insights (customer insights, scientific insights),
• Automatically: Insight links transform existing data stored in databases into NovaGO ready to use Insights,
• Via text and data mining: the Customer Feedback analysis module helps Innovation Practitioners to analyze Customer Feedbacks extracted from customer contact channels.

Do you want to discover the benefits for your company by using the I-Nova Suite?