Your challenges

R&D / marketing innovation

Turnover from products less than 3 years old is the first indicator of a company's ability to innovate.

The front end of innovation efficiency is the first level to increase sales from new products.

Companies that can efficiently develop and select new product ideas that meet their customers' expectations record better performance than their competitors.

Key questions :

• How much of our turnover comes from new products (less than 3 years old) ?
• Is our company an innovation leader in its sector ?
• How can we drive research, development and marketing to develop our ability to innovate ?
• How can we move quickly, developing good ideas that meet our customers’ expectations ?

The issue

Efficiently transforming a good idea into a good product is a challenge :

• Meeting customers’ expectations: knowing customers well makes way for better innovations.
• Developing ideas: ideas need to be worked on and improved before moving onto the development stage.
• The right timing: ideas must emerge when company strategy needs them most.
• Making the right choice: with limited resources, the best ideas are the ones to focus on.
  

Advantages of using IIMS :

• Facilitate idea sourcing and selection (pick the winners).
• Encourage communication on innovations between R&D and marketing departments.
• Develop practices for innovative design.
• Monitor ideas and re-release them at the right time.
• Create a consensus and encourage decision-making to optimise the project portfolio's chances of success.